Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay Per Click Marketing, Email Marketing, Social Media Marketing and Content Marketing by Shivani Karwal

Author:Shivani Karwal [Karwal, Shivani]
Language: eng
Format: epub
Published: 2015-11-23T22:00:00+00:00

Outreach Email Do’s and Don’ts

While building links, in many cases to get a link you will have to reach out to people and request it. These people are the webmasters get hundreds of emails a day with requests such as for being added to a resource page on their site, to be allowed to submit a guest post etc. Your email has to stand out and so it’s not rejected. Your subject line is the first thing the webmaster sees so make it attractive enough so they actually open your email. A small part of the beginning of your email is also visible to them before they actually even open your email so make that part interesting too. Try sending emails from a personal name rather than using the company name, as people are more likely to open it then. It’s important to keep it short and to explain the value that they’re getting as well.

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